29 November - 01 December 2017

Media Center

Digital Pricing Summit Agenda

Download the preliminary agenda here!


The Pricing Handbook - Case studies from Amazon, Apple and American Airlines

Value Based Pricing - Disruptive Technologies - Process Governance

A 1% price rise at an average company will generate an 8%increase in operating profits if sales volume stays steady. What to do: Benchmark against your competitors and drive revenue through innovative strategies!

This handbook gives you an insight into the following aspects:

  • #1 E-Commerce: Amazon's dynamic pricing strategy
  • #2 Consumer Electronics: The psychology behind Apple's prestige pricing 
  • #3 Air Travel: How does American Airlines leverage dynamic pricing? 
  • The foundations of an effective pricing strategy

Pricing Handbook II - From value-based pricing to technology-driven dynamic pricing at Amazon

Optimize your pricing strategy and reach a competitive advantage in pricing by employing the same innovative thinking used in product development!

Recent years have seen a massive increase in innovation in consumer markets. Businesses large and small have created products and services that tailor to every possible need. However, event investing millions into research and development, many companies apply a simplistic and tired approach to pricing these innovative solutions.

Read the e-book to get a deeper understanding of the following:

  • Modern value-based pricing
  • Multiple pricing strategies
  • Optimizing pricing 
  • Pricing strategies will continue to increase in complexity


A Thomas Cook auction based experiment to optimal pricing

Stephan Reis, Head of Pricing at Thomas Cook presented an experience with a new research technique on this years European Pricing conference.
You want to get feedback on different value propositions and you want to determine the optimal price?

Have a look at the presentation and the way Thomas Cook finds its perfect price for an additional commodity: An insurance product which gives customers and easy option to cancel or return home earlier.

Research Technique: Veylinx - a new internet based technique

  • What is Veylinx? 
  • Science behind Veylinx
  • Qualitative and quantitative research results 
  • Example of qualitative results

NeuroPricing - a way to increase revenues?

Dr. Kai-Markus Müller, CEO at the Neuromarketing Labs and Loon Lee, Senior Pricing Manager at Philips Healthcare gave a presentation on this years 'European Pricing Conference' about NeuroPricing

How to decode and utilize unconscious value perception in order to find the optimal price
See how PepsiCo and Starbucks found their perfect price.

Download the presentation and get a first idea of how NeuroPricing works! 

Case Studies

Navetti - case study of how a strong pricing strategy can affect your business!

This case study shows how Navetti helped appliance giant Electrolux increase profitability. 

Have a look at the case study "Spare parts pricing cooked to perfection" and learn about:

  • The challenge
  • Central, value-based pricing system 
  • Numbers prove success

Some comments:

"We realized that we needed to solve the problem by establishing the common of consumer pricing across all markets"

"Having the right prices, together with a price structure that customers can understand, is particularly important for highly competitve products" 

Submission Form

Please download the registration form here!

Download your registration form here.