NeuroPricing - a way to increase revenues?

NeuroPricing - a way to increase revenues?

Dr. Kai-Markus Müller, CEO at the Neuromarketing Labs and Loon Lee, Senior Pricing Manager at Philips Healthcare gave a presentation on this years 'European Pricing Conference' about NeuroPricing

How to decode and utilize unconscious value perception in order to find the optimal price
See how PepsiCo and Starbucks found their perfect price.

Download the presentation and get a first idea of how NeuroPricing works! 


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