A Thomas Cook auction based experiment to optimal pricing
Stephan Reis, Head of Pricing at Thomas Cook presented an experience with a new research technique on this years European Pricing conference.
You want to get feedback on different value propositions and you want to determine the optimal price?
Have a look at the presentation and the way Thomas Cook finds its perfect price for an additional commodity: An insurance product which gives customers and easy option to cancel or return home earlier.
Research Technique: Veylinx - a new internet based technique
- What is Veylinx?
- Science behind Veylinx
- Qualitative and quantitative research results
- Example of qualitative results
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