A Thomas Cook auction based experiment to optimal pricing

Stephan Reis, Head of Pricing at Thomas Cook presented an experience with a new research technique on this years European Pricing conference.
You want to get feedback on different value propositions and you want to determine the optimal price?

Have a look at the presentation and the way Thomas Cook finds its perfect price for an additional commodity: An insurance product which gives customers and easy option to cancel or return home earlier.

Research Technique: Veylinx - a new internet based technique

What is Veylinx?
Science behind Veylinx
Qualitative and quantitative research results
Example of qualitative results

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