Presentations

A Thomas Cook auction based experiment to optimal pricing

A Thomas Cook auction based experiment to optimal pricing

Stephan Reis, Head of Pricing at Thomas Cook presented an experience with a new research technique on this years European Pricing conference.
You want to get feedback on different value propositions and you want to determine the optimal price?

Have a look at the presentation and the way Thomas Cook finds its perfect price for an additional commodity: An insurance product which gives customers and easy option to cancel or return home earlier.

Research Technique: Veylinx - a new internet based technique

  • What is Veylinx? 
  • Science behind Veylinx
  • Qualitative and quantitative research results 
  • Example of qualitative results
NeuroPricing - a way to increase revenues?

NeuroPricing - a way to increase revenues?

Dr. Kai-Markus Müller, CEO at the Neuromarketing Labs and Loon Lee, Senior Pricing Manager at Philips Healthcare gave a presentation on this years 'European Pricing Conference' about NeuroPricing

How to decode and utilize unconscious value perception in order to find the optimal price
See how PepsiCo and Starbucks found their perfect price.

Download the presentation and get a first idea of how NeuroPricing works!