Conceptually, there is widespread acceptance of the idea that marketing and product offerings should adjust based on consumer geography. Unfortunately, there are substantial technical, regulatory, and financial obstacles to designing an effect sales strategy for each different geo-region. Despite the obstacles, the fundamental reality remains that every geo-region is different, and each product program must adjust accordingly.
Read the full article and learn more about:
- Defining Geo-Regions
- Regional pricing: benefits and trends
- Geotargeting as a digital strategy