Pricing transformation through digital disruption.

DIGITAL TRANSFORMATION AND E-COMMERCE | DIGITAL PRICING STRATEGIES FOR B2C | E-COMMERCE PRICING IN THE B2B CONTEXT | VALUE CREATION AND CHANNEL MANAGEMENT | DIGITAL SUBSCRIPTIONS AND PAYMENTS | REVENUE MANAGEMENT & COMMERCIAL EXCELLENCE

• Understand how digitalisation and online services are changing the future of commerce
• Develop superior pricing strategies in the highly competitive B2C space
• Explore how digital transformation and ecommerce are interdependent in the B2B context
• Value creation, communication, managing partners and channel conflict
• Leverage margin enhancement in digital subscriptions and leveraging digital payment platforms
• Identify revenue management and commercial strategies for pricing excellence
• Learn about setting up ecommerce platforms, subscriptions, data analytics and applications for pricing excellence.

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