The Pricing Handbook - Case studies from Amazon, Apple and American Airlines

Value Based Pricing - Disruptive Technologies - Process Governance

A 1% price rise at an average company will generate an 8%increase in operating profits if sales volume stays steady. What to do: Benchmark against your competitors and drive revenue through innovative strategies!

This handbook gives you an insight into the following aspects:

  • #1 E-Commerce: Amazon's dynamic pricing strategy
  • #2 Consumer Electronics: The psychology behind Apple's prestige pricing 
  • #3 Air Travel: How does American Airlines leverage dynamic pricing? 
  • The foundations of an effective pricing strategy

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